‘Animals Australia campaigns to end “factory farming”‘

Posted on October 22, 2012

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Today (22nd October), a news item was posted on theaustralian.com.au titled ‘Animals Australia campaigns to end “factory farming”‘.

‘… ANIMALS Australia will tomorrow launch its biggest campaign yet aimed at bringing an end to the intensive “factory farming” of pigs and chickens.

In an email sent to its members this morning, Animals Australia campaign director Lyn White said the biggest cause of cruelty to animals today was factory farming.

Ms White, who exposed the cruel slaughtering of Australian cattle in Indonesia last year that triggered a five-week ban on the live cattle trade, predicted the campaign would “lift the lid” on a powerful industry that had thrived because nobody knew what they were up to.

Featuring flying piglets, the television advertising campaign is entitled “Make it Possible” and claims to give animals their voice so that factory farming and animal cruelty in piggeries and chicken rearing businesses will end.

Animals Australia hopes the campaign will create outrage in the community, akin to the onslaught of political anger that hit politicians after the ABC Four Corners program showed Animals Australia footage of Indonesian abattoir cruelty last year.

The animal rights group wants consumers to stop buying hams and turkeys this Christmas, and to reconsider all their purchases of Australian chicken meat, eggs, pork, hams and bacon from farms where the animals are kept in cramped pens and cages in sheds for most of their lives.

“We know that factory faming only exists because their secrets are secured behind high walls and closed doors – and that an informed community would not knowingly support such cruelty,” Ms White’s email said this morning.

“(This campaign) will inform, inspire and empower Australians to make compassionate choices that will improve the lives of these animals, by refusing factory farmed products, buying fewer animal products, or by going meat free.” …’

Read the item in full and view ad. campaign video at www.theaustralian.com.au/news/nation/animals-australia-campaigns-to-end-factory-farming/story-e6frg6nf-1226500798269

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